Is your business too small for digital marketing?

If you are a sole trader you may wonder if your business is too small for any kind of digital marketing. Whether you are creating products and selling them online, providing a freelance service such as website creation, graphic design or copywriting, or are involved in the arts such as a sound engineer or session musician, can digital marketing help? Well yes it can, and in this article we explore ten simple ways that you can use digital marketing to help your business grow in exactly the way you want it to. 

Read More >

Is there such a thing as a holiday any more? 

Many companies now operate a hybrid working policy and employees increasingly expect to be able to work from anywhere. But one of the growing issues with this is that the boundaries between work time and non-work time are becoming increasingly blurred, and making it difficult for many employees to take a break from work. In this article we look at two potential ways forward for your digital marketing agency in this dilemma. Ways in which you can ensure your employees do get proper down time, but also an inventive way of giving them the best of both worlds . . . 

Just how did TikTok grow so fast?!

TikTok has become the fastest growing social media platform ever. TikTok’s rate of growth over the last three years took Facebook four years, and Instagram six years. So just how did TikTok grow so fast? Who uses it and what for? And what are the implications for digital marketing?

Google Suite vs Microsoft 365

Google Suite and Microsoft 365 both offer a wide range of functionality. But how do you choose the best one for your business? Does it just come down to personal preference, or are there winning factors on either side? In this article we take a brief look at some of the main features of Google Suite and Microsoft 365, and share some tips and tricks that may help your digital marketing agency to work smarter but not harder.

Five effective uses of influencer marketing in 2022

As we all know, trends in digital marketing come and go. Take influencer marketing for example. It could reasonably be expected that the influencer marketing bubble should by now be about to burst and be replaced by something else altogether. Except that’s not quite what’s happening.

Old fashioned marketing techniques that still work

It is easy to fall into the trap of thinking that marketing techniques we may view as old fashioned no longer work. But that is rather like throwing the baby out with the bathwater. What if some of the more traditional marketing techniques could be combined with the processing and analytical power of the best digital marketing tools of today. Could that be the best of both worlds?

Top tips for effective email marketing

Email is one of the longest running methods of digital communication. However, even in the increasingly Meta world, it still retains a key role in marketing. In fact, email marketing consistently performs as a more effective marketing channel than SEO, social media and affiliate marketing. In this article we will tell you everything you need to know about email marketing.

SEO – What’s new in 2022?

As with any other area of digital marketing, it’s important to keep up with developments in SEO. To stand still is to fall behind. So in this article we look at five key aspects of SEO that we think are the ones to watch in 2022.

Everything you wanted to know about NFTs but didn’t dare ask

In recent months, the term “NFT” has been creeping into many different areas of life. But what exactly is an NFT, and how is it relevant to digital marketing? In this article we answer five simple questions about NFTs. Questions that even if you’d thought of them, you may have been afraid to ask. 

Five key digital marketing trends for 2022

We have identified five of the key trends that we think will make a significant impact on digital marketing during 2022. Interestingly, most are related to vision and values rather than digital marketing tools and techniques. Why not have a read, and consider incorporating them into your digital marketing strategy if you are not already doing so. 

Work Smarter not Harder in 2022

So here we are in 2022. And if you made New Year resolutions then they may rapidly be disappearing into obscurity. But it’s not too late to restart 2022. In this article we share some tips that will enable you to work smarter without having to work any harder. Sounds too good to be true? Let’s take a look . . .

Xcite Digital How to use Google Trends to improve SEO

The latest trends in Google Trends

Google Trends recently celebrated its 15 year anniversary. But did you know that as well as being a fun way to find out more about people’s interests across the globe, it can be used a very powerful SEO tool? In this article we explain more about Google Trends, and six ways to use Google Trends to improve your SEO.

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

Testimonial

We’re proud of
our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

5/5
Martin and Emily client entertainment
Xcite Rocket
Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here