Which Search Engine: Google or Bing?

If you are an SEO agency or digital marketer, you most probably think of Google by default when optimising for SEO. But there is a new kid on the block. Microsoft Bing.

The growing influence of home assistants

Have you ever been sitting at home, chatting on the phone or watching TV and suddenly the voice of she who shall not be named cuts through with “I’m sorry, I don’t know the answer to that”, or words to that effect? It seems to happen quite a lot. But why?

Five ways digital marketing is changing in 2021

The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?

Escape to the Country?

Remote working opens up a new world of opportunity for many people. Because if you can work from home, does it actually matter to your employer where that home is?

How to reboot your SEO strategy

2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change. 

Do you Google My Business?

Are you using Google My Business?  If not, why not? Google My Business – GMB – is an easy way of enhancing your business’s public identity and presence on Google, including in local search results. If you do not have an active GMB listing, you risk losing out big time.

Who is influencing you?

The rise and rise of influencer marketing

The rise of influencer marketing shows no signs of slowing in 2020. It’s estimated that the influencer marketing industry will grow to approximately $9.7 billion in 2020. So whether you are a marketer in a business, or work for a digital marketing agency, it makes sense to become familiar with the world of influencer marketing.

Five Top Tips for Working from Home

Here we bring you our five really useful WFH tips for your digital marketing agency. And whilst we hope that they are indeed helpful, you may notice that some of them are slightly tongue in cheek ….

Optimising Images for SEO

An increasing number of all web searches – including mobile – are now happening on Google Images. This is a trend that is set to continue, which means that as a marketer or digital marketing agency you need to make sure that you do everything that you can to optimise your images to make it easy for Google to find them.

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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value
Please see more case studies here