Talking About My Generation

Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?

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Does your business really need a CRM?

How good is your Customer Relationship Management. Does your business really need CRM software? Are there alternatives to a CRM? And if you do want a CRM, how can you find the right one for your business? 

Is there such a thing as a holiday any more? 

Many companies now operate a hybrid working policy and employees increasingly expect to be able to work from anywhere. But one of the growing issues with this is that the boundaries between work time and non-work time are becoming increasingly blurred, and making it difficult for many employees to take a break from work. In this article we look at two potential ways forward for your digital marketing agency in this dilemma. Ways in which you can ensure your employees do get proper down time, but also an inventive way of giving them the best of both worlds . . . 

Just how did TikTok grow so fast?!

TikTok has become the fastest growing social media platform ever. TikTok’s rate of growth over the last three years took Facebook four years, and Instagram six years. So just how did TikTok grow so fast? Who uses it and what for? And what are the implications for digital marketing?

Google Suite vs Microsoft 365

Google Suite and Microsoft 365 both offer a wide range of functionality. But how do you choose the best one for your business? Does it just come down to personal preference, or are there winning factors on either side? In this article we take a brief look at some of the main features of Google Suite and Microsoft 365, and share some tips and tricks that may help your digital marketing agency to work smarter but not harder.

Five effective uses of influencer marketing in 2022

As we all know, trends in digital marketing come and go. Take influencer marketing for example. It could reasonably be expected that the influencer marketing bubble should by now be about to burst and be replaced by something else altogether. Except that’s not quite what’s happening.

Old fashioned marketing techniques that still work

It is easy to fall into the trap of thinking that marketing techniques we may view as old fashioned no longer work. But that is rather like throwing the baby out with the bathwater. What if some of the more traditional marketing techniques could be combined with the processing and analytical power of the best digital marketing tools of today. Could that be the best of both worlds?

Top tips for effective email marketing

Email is one of the longest running methods of digital communication. However, even in the increasingly Meta world, it still retains a key role in marketing. In fact, email marketing consistently performs as a more effective marketing channel than SEO, social media and affiliate marketing. In this article we will tell you everything you need to know about email marketing.

SEO – What’s new in 2022?

As with any other area of digital marketing, it’s important to keep up with developments in SEO. To stand still is to fall behind. So in this article we look at five key aspects of SEO that we think are the ones to watch in 2022.

Everything you wanted to know about NFTs but didn’t dare ask

In recent months, the term “NFT” has been creeping into many different areas of life. But what exactly is an NFT, and how is it relevant to digital marketing? In this article we answer five simple questions about NFTs. Questions that even if you’d thought of them, you may have been afraid to ask. 

Five key digital marketing trends for 2022

We have identified five of the key trends that we think will make a significant impact on digital marketing during 2022. Interestingly, most are related to vision and values rather than digital marketing tools and techniques. Why not have a read, and consider incorporating them into your digital marketing strategy if you are not already doing so. 

Work Smarter not Harder in 2022

So here we are in 2022. And if you made New Year resolutions then they may rapidly be disappearing into obscurity. But it’s not too late to restart 2022. In this article we share some tips that will enable you to work smarter without having to work any harder. Sounds too good to be true? Let’s take a look . . .

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month