Overall Skoda PR teams could distribute content seamlessly and in a unified way gaining more control over how the brand is perceived
Whilst there are many online cloud storage platforms they don’t offer the same facilities as our media portal. Journalists who work for Skoda manage, create and distribute content on cars, events and Press Releases in a customised portal.
Skoda now use the platform as a central resource for any product information relating to Skoda, so that Journalists and Reporters can find the information they need, when they need it.