How to write better for SEO

Ten top tips on how to write better for SEO

Search Engine rankings are not the one and only reason for the skilful use of SEO in your content. Just as important is the user experience of that content, and SEO can play a major part in that too. In this article we look at Ten Tips to help you write better for SEO and improve the quality of your content. Not just for rankings but also for user experience.

Digital-marketing-skills

The essential skills needed for digital marketing

If you run a digital marketing agency, what are the essential skills that you are looking for in your team? The skills that will make you stand out from the crowd and face down the competition? As a digital marketer, what kind of skills and attributes do you need to really succeed? Here are six skills that we consider to be essential . . .

How to use AI in your digital marketing strategy

In 2021 how much are you using AI – Artificial Intelligence – in your digital marketing strategy? AI has the potential to completely transform the future of marketing. Don’t get left behind!

How can you get into Google’s Knowledge Graph?

Google’s declared mission is to organise the world’s information and make it universally accessible and useful. But where does Google get this information from? Simple. Google’s Knowledge Graph.

Which Search Engine: Google or Bing?

If you are an SEO agency or digital marketer, you most probably think of Google by default when optimising for SEO. But there is a new kid on the block. Microsoft Bing.

Escape to the Country?

Remote working opens up a new world of opportunity for many people. Because if you can work from home, does it actually matter to your employer where that home is?

Who is influencing you?

The rise and rise of influencer marketing

The rise of influencer marketing shows no signs of slowing in 2020. It’s estimated that the influencer marketing industry will grow to approximately $9.7 billion in 2020. So whether you are a marketer in a business, or work for a digital marketing agency, it makes sense to become familiar with the world of influencer marketing.

Five Top Tips for Working from Home

Here we bring you our five really useful WFH tips for your digital marketing agency. And whilst we hope that they are indeed helpful, you may notice that some of them are slightly tongue in cheek ….

Optimising Images for SEO

An increasing number of all web searches – including mobile – are now happening on Google Images. This is a trend that is set to continue, which means that as a marketer or digital marketing agency you need to make sure that you do everything that you can to optimise your images to make it easy for Google to find them.

Producing better results

Data

We are highly analytical and make data led decisions

Learn More

ROI

We understand your business requirements first, then how to fit our services around them

Learn More

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

Learn More
We are highly analytical and make data led decisions

Testimonial

We’re proud of
our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

5/5
Martin and Emily client entertainment
Xcite Rocket
Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value
Please see more case studies here