Talking About My Generation

Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?

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Talking About My Generation

Does the generation gap still exist in 2024? Whilst there are many ways in which the boundaries between different generations have become increasingly blurred, with some values, beliefs and tastes being shared amongst members of different generations, there are still some distinct differences. In fact, some would argue that gaps between generations are broader than ever in 2024. But what impact does this have on digital marketing? If you have one or more target generations in mind for your product or service, what is the best way to reach them?

Is your business too small for digital marketing?

If you are a sole trader you may wonder if your business is too small for any kind of digital marketing. Whether you are creating products and selling them online, providing a freelance service such as website creation, graphic design or copywriting, or are involved in the arts such as a sound engineer or session musician, can digital marketing help? Well yes it can, and in this article we explore ten simple ways that you can use digital marketing to help your business grow in exactly the way you want it to. 

How searching has changed over the past decade

A lot is written about searching and algorithms and the whole weird world of SEO. But do you ever stop and wonder about searching in general? What are the most popular things that people search for, and the most common questions that Google is asked? In this article we take a quick look about how the searching process and results have changed over the past decade, and what the most popular searches are at the moment.

Is it time to get back to the office? 

If you run a digital marketing agency, what is your normal working culture for your employees? Are they all office-based, all home-based, or some kind of hybrid balance between the two? And are you happy with the way things are now, or is it time to change?

How helpful is Google’s Helpful Content Update?

In August 2022, Google released an update called Helpful Content Update, or HCU. But, fast forwarding a year, what impact has it actually had? And how can you or your SEO agency make the most of Google’s Helpful Content Update?

How to overcome that digital marketing challenge

2023 is racing past, and before we know it it will be silly season again! But how is the year going for you? Whether you are a digital marketer in a large or small organisation, a digital marketing agency, or perhaps freelance, these are challenging times. If you feel that something is changing and things are becoming tougher in the digital marketing landscape, you are not alone. In this article we take a look at three of the major challenges facing digital marketers right now and give you the key to overcoming them.

Ten things you need to know about ChatGPT

ChatGPT crashed into our collective consciousness towards the end of 2022. A few days after its launch, over a million people were already trying it out. But what exactly is it, what can it do, and could it be useful to your digital marketing strategy?
Here are ten things you need to know about ChatGPT.

What’s new in SEO for 2023?

There’s nothing as constant as change, and this is just as true in the world of SEO as anywhere else. It’s so important to keep on top of trends and changes to maximise the impact of your SEO efforts. And there’s always that nagging feeling that there are updates and changes that you’ve somehow missed. So to help you get 2023 off to the very best start, here are ten quick tips to get your SEO where it needs to be to achieve success in 2023.

How to create a winning subject line

An estimated 47% of email recipients open an email based on the subject line alone. And 69% of email recipients are likely to classify an email as spam from the content subject line. So when creating a subject line you have one chance to get it right. It is your only opportunity to grab attention in a crowded inbox. No pressure! To help you do this, let’s take a look at five principles that can help you create a winning subject line.

Inbound or outbound marketing - which to choose

Inbound and outbound marketing – which is best?

If your digital marketing agency is looking ahead to 2023, and planning a digital marketing strategy for either yourself or a client, you need to consider whether to use inbound or outbound marketing, or a combination of both. But which is best?

And so begins another year . . . 

Do you find that – no matter how many years it is since you left school – there’s still a bit of that Back to School feeling in September? If you are going back to work after a holiday, will it revert back to the same old same old? Or is it worth treating it like a completely new school year and trying to do things differently? Here are five things that we suggest considering as ways to improve your work life this new “term”.

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month