Does your website need an update for 2022?

If you are going for a website update in 2022, you not only need to know how to do the basics well but also take into consideration the way
technology has evolved since your current website was developed. In this article we explore five key trends that as a digital marketing agency we think will influence web design in 2022.

Is your social media marketing strategy up to date?

Working in a digital marketing agency is very much like spinning plates. Different clients, conflicting priorities, changing trends and landscapes . . . . it feels as though there is never enough time to do anything properly.

So it is no surprise that our social media marketing strategy can get a little stale without us really noticing. And it’s time to change all that.

So you want to get into Google’s featured snippets?

The Google landscape is forever changing. It sometimes feels like blink and you miss it. You could be forgiven for thinking that’s the case with featured snippets, which suddenly seem to be appearing all over the place. But featured snippets are not new. And, whether you are a marketer or SEO agency, it’s time to learn how to make full use of them.

How to write better for SEO

Ten top tips on how to write better for SEO

Search Engine rankings are not the one and only reason for the skilful use of SEO in your content. Just as important is the user experience of that content, and SEO can play a major part in that too. In this article we look at Ten Tips to help you write better for SEO and improve the quality of your content. Not just for rankings but also for user experience.

Digital-marketing-skills

The essential skills needed for digital marketing

If you run a digital marketing agency, what are the essential skills that you are looking for in your team? The skills that will make you stand out from the crowd and face down the competition? As a digital marketer, what kind of skills and attributes do you need to really succeed? Here are six skills that we consider to be essential . . .

How to use AI in your digital marketing strategy

In 2021 how much are you using AI – Artificial Intelligence – in your digital marketing strategy? AI has the potential to completely transform the future of marketing. Don’t get left behind!

How can you get into Google’s Knowledge Graph?

Google’s declared mission is to organise the world’s information and make it universally accessible and useful. But where does Google get this information from? Simple. Google’s Knowledge Graph.

Which Search Engine: Google or Bing?

If you are an SEO agency or digital marketer, you most probably think of Google by default when optimising for SEO. But there is a new kid on the block. Microsoft Bing.

The growing influence of home assistants

Have you ever been sitting at home, chatting on the phone or watching TV and suddenly the voice of she who shall not be named cuts through with “I’m sorry, I don’t know the answer to that”, or words to that effect? It seems to happen quite a lot. But why?

Producing better results

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ROI

We understand your business requirements first, then how to fit our services around them

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Research

Comprehensive discovery phase so that we deliver exactly on what you want.

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We are highly analytical and make data led decisions

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our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

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Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value
Please see more case studies here