Software, tools and data for digital marketing

How to kick start your digital marketing skills

Whether your digital marketing agency team has been working remotely through lockdown or whether you are currently on furlough, these are unsettling times. So the last thing on most peoples’ minds right now is furthering their career. But in this article we want to challenge you to rethink that. It’s time to kick-start your digital marketing skills if you are serious about making a career in digital marketing.

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Xcite Digital 3D ads

Why you should make your ads 3D in 2022

What makes a good ad? As marketers, what can we do to make our ads stand out from the crowd? One way to do this is to use 3D ads. 
In this article we take a quick look at What are 3D ads? What are the advantages of 3D ads? What is the best way to get into 3D advertising?

Does your website need an update for 2022?

If you are going for a website update in 2022, you not only need to know how to do the basics well but also take into consideration the way
technology has evolved since your current website was developed. In this article we explore five key trends that as a digital marketing agency we think will influence web design in 2022.

Is your social media marketing strategy up to date?

Working in a digital marketing agency is very much like spinning plates. Different clients, conflicting priorities, changing trends and landscapes . . . . it feels as though there is never enough time to do anything properly.

So it is no surprise that our social media marketing strategy can get a little stale without us really noticing. And it’s time to change all that.

So you want to get into Google’s featured snippets?

The Google landscape is forever changing. It sometimes feels like blink and you miss it. You could be forgiven for thinking that’s the case with featured snippets, which suddenly seem to be appearing all over the place. But featured snippets are not new. And, whether you are a marketer or SEO agency, it’s time to learn how to make full use of them.

How to write better for SEO

Ten top tips on how to write better for SEO

Search Engine rankings are not the one and only reason for the skilful use of SEO in your content. Just as important is the user experience of that content, and SEO can play a major part in that too. In this article we look at Ten Tips to help you write better for SEO and improve the quality of your content. Not just for rankings but also for user experience.

Digital-marketing-skills

The essential skills needed for digital marketing

If you run a digital marketing agency, what are the essential skills that you are looking for in your team? The skills that will make you stand out from the crowd and face down the competition? As a digital marketer, what kind of skills and attributes do you need to really succeed? Here are six skills that we consider to be essential . . .

Which Search Engine: Google or Bing?

If you are an SEO agency or digital marketer, you most probably think of Google by default when optimising for SEO. But there is a new kid on the block. Microsoft Bing.

Producing better results

Data

We are highly analytical and make data led decisions

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ROI

We understand your business requirements first, then how to fit our services around them

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Research

Comprehensive discovery phase so that we deliver exactly on what you want.

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We are highly analytical and make data led decisions

Testimonial

We’re proud of
our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

5/5
Martin and Emily client entertainment
Xcite Rocket
Xcite awards and commendations

Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value
Please see more case studies here