
SEO is Dead! Long Live SEO!
Rumour has it that SEO is dead! As with most things these days, we can pretty much track the origi
Rumour has it that SEO is dead! As with most things these days, we can pretty much track the origi
Are you harnessing the power of personalisation for your website? Do you have a “one size fits all” approach, where each individual visitor sees the same thing? Or are you geared up to personalise the content to fit the anticipated needs of the person viewing it? In this article we take a look at the impact of web personalisation, and how to go about doing it.
Have you ever been sitting at home, chatting on the phone or watching TV and suddenly the voice of she who shall not be named cuts through with “I’m sorry, I don’t know the answer to that”, or words to that effect? It seems to happen quite a lot. But why?
The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?
Remote working opens up a new world of opportunity for many people. Because if you can work from home, does it actually matter to your employer where that home is?
Behind the scenes, algorithms are being used to make major decisions about many areas of our lives. But what exactly is an algorithm? And how are algorithms used in digital marketing?
If you or your digital marketing agency is not already doing video marketing you can’t really escape any longer. In this article we present a balanced view of video marketing. We want to give you enough information to point you in the right direction, without losing you through boredom part way through
2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change.
Are you using Google My Business? If not, why not? Google My Business – GMB – is an easy way of enhancing your business’s public identity and presence on Google, including in local search results. If you do not have an active GMB listing, you risk losing out big time.
Whether your digital marketing agency team has been working remotely through lockdown or whether you are currently on furlough, these are unsettling times. So the last thing on most peoples’ minds right now is furthering their career. But in this article we want to challenge you to rethink that. It’s time to kick-start your digital marketing skills if you are serious about making a career in digital marketing.
Now is a time of unprecedented world change.
Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal.
So in this strange new landscape, is it really still worth creating content?
The rise of influencer marketing shows no signs of slowing in 2020. It’s estimated that the influencer marketing industry will grow to approximately $9.7 billion in 2020. So whether you are a marketer in a business, or work for a digital marketing agency, it makes sense to become familiar with the world of influencer marketing.
It should come as no surprise that storytelling is becoming an increasingly significant factor in branding. The aim of using a story is to make the consumer feel something. By understanding why they should care about something, they will hopefully be sufficiently inspired to take action.
We understand your business requirements first, then how to fit our services around them
“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.
Dominating paid search for SAP UK and improving lead flow for partners.
A direct lender we have helped grow £8m in t/o. and helped reduce depedency from lead brokers.
Dominating paid search for SAP UK and improving lead flow for partners.