Is your business too small for digital marketing?

If you are a sole trader you may wonder if your business is too small for any kind of digital marketing. Whether you are creating products and selling them online, providing a freelance service such as website creation, graphic design or copywriting, or are involved in the arts such as a sound engineer or session musician, can digital marketing help? Well yes it can, and in this article we explore ten simple ways that you can use digital marketing to help your business grow in exactly the way you want it to. 

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How to improve page load speed

Google’s ideal page load time is 3 seconds. But many sites still take longer than this, particularly on mobile devices. A slow page load speed is offputting to users and will also reduce the number of pages that search engines are able to crawl, so could then impact on your indexation and search rankings. In this article we explain what you can do to test your page load speed and make improvements as needed?

Ten ways to boost site engagement

How do you know how well your website is doing? Whilst there are always slight fluctuations in engagement, when do you need to start worrying? In this article we look at ten ways to boost site engagement.

Making it personal

Are you harnessing the power of personalisation for your website? Do you have a “one size fits all” approach, where each individual visitor sees the same thing? Or are you geared up to personalise the content to fit the anticipated needs of the person viewing it? In this article we take a look at the impact of web personalisation, and how to go about doing it.

The growing influence of home assistants

Have you ever been sitting at home, chatting on the phone or watching TV and suddenly the voice of she who shall not be named cuts through with “I’m sorry, I don’t know the answer to that”, or words to that effect? It seems to happen quite a lot. But why?

Five ways digital marketing is changing in 2021

The Covid-19 pandemic has been a catalyst for change in many areas, including digital marketing. Some of these changes were already beginning to happen, or would probably have happened at some stage. But Covid-19 has been instrumental in accelerating the pace of change. How can you ensure that your digital marketing strategy keeps up with the sea changes taking place?

Escape to the Country?

Remote working opens up a new world of opportunity for many people. Because if you can work from home, does it actually matter to your employer where that home is?

A is for Algorithm

Behind the scenes, algorithms are being used to make major decisions about many areas of our lives. But what exactly is an algorithm? And how are algorithms used in digital marketing?

Top Tips for Successful Video Marketing

If you or your digital marketing agency is not already doing video marketing you can’t really escape any longer. In this article we present a balanced view of video marketing. We want to give you enough information to point you in the right direction, without losing you through boredom part way through

How to reboot your SEO strategy

2020 has been an unexpectedly eventful year. Almost everything has been affected by the global pandemic. We are all navigating our way through uncharted waters towards the new normal. Whatever that turns out to be. So it is completely understandable if you have rather neglected your SEO strategy during these turbulent times. But that needs to change. 

Do you Google My Business?

Are you using Google My Business?  If not, why not? Google My Business – GMB – is an easy way of enhancing your business’s public identity and presence on Google, including in local search results. If you do not have an active GMB listing, you risk losing out big time.

Software, tools and data for digital marketing

How to kick start your digital marketing skills

Whether your digital marketing agency team has been working remotely through lockdown or whether you are currently on furlough, these are unsettling times. So the last thing on most peoples’ minds right now is furthering their career. But in this article we want to challenge you to rethink that. It’s time to kick-start your digital marketing skills if you are serious about making a career in digital marketing.

Is it really still worth creating content?

Now is a time of unprecedented world change.

Nothing is exempt. The rules are being rewritten. We are all negotiating a new normal.

So in this strange new landscape, is it really still worth creating content?

Producing better results

Data

We are highly analytical and make data led decisions

ROI

We understand your business requirements first, then how to fit our services around them

Research

Comprehensive discovery phase so that we deliver exactly on what you want.

We are highly analytical and make data led decisions

Testimonial

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our relationships

“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”

Martin Rix, Operations Director, Loans 2 GO

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Case Studies:
Finance and Retail

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month

A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.

  • 5 year relationship
  • Helping CPA improve 70%
  • No. 1 in Google

Dominating paid search for SAP UK and improving lead flow for partners.

  • Improving engagement by 343%
  • Improving conversion by 32%
  • Generating £275k lead value

Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK

  • Client since 2015
  • Providing technical and marketing support
  • Page 1 for loans for bad credit - 9k per month
Please see more case studies here