“Fifty percent of people use social media to waste time, so let’s just give them some really cool s**t to do when they get there.” Red Bull. “The only thing your customer cares about is you being there when they want to speak to you, not the other way around.” Anon. “It’s been said many times that content is king, but it’s actually content with context that is king.” Anon. “Social media content should do at least one of these four things: inspire, inform, challenge, or entertain.” Someone somewhere. “Social media is all about Value based transactions” Robert Walker “80% of your social media activity should be about listening to customers and 20% creating content, not the other way around” Brian Solis “Whats the value of a Like… What’s the ROI of your mother?” Social Guro – Gary Vaynerchuk You get 5 points for every one I say this week! Robert Walker Managing Director / Strategist