Why everyone loves chatbots
Why Everyone Loves Chatbots
Are chatbots the future of customer service? The size of the chatbot market is growing exponentially and Gartner forecasts that by 2020, over 25% of customer service operations will be using them – up from only 2% in 2017.But what exactly is a chatbot? It is simply a computer program that is designed to simulate a conversation with a human user. Chatbots are currently used primarily over the Internet for customer service purposes. They can save time and effort by automating customer support. So who uses chatbots?So whenever you click on Live Chat there is an increasing chance that at some point you will start interacting with a Chatbot. As well as customer service they are also currently being used in research, lead generation, collecting information about users, content distribution, affiliate marketing, helping to organise meetings and reducing overhead costs. Some examples of current use are:
- Allstate Insurance: uses an AI virtual assistant ABIE to handle questions from insurance agents and customers
- Capital One Financial: uses a chatbot called ENO to communicate with their customers via text message
- Marriott Hotels: uses a chatbot via is Facebook Messenger and other apps to enable Marriott Rewards members to handle travel arrangements.
- Chatobook: for the restaurant industry
- Apartment Ocean: for the property industry
- Visabot: to help US immigrants obtain green cards
- Woebot: trained in CBT (Cognitive Behavioural Therapy)
- To improve customer service
- To streamline the purchasing process
- To personalise communication
- To improve your response rate
- To automate repetitive tasks
- Clearly define your goals ie what do you want your chatbot to do?
- Select the best channel to use the chatbot eg website, mobile app or social media platform
- Decide whether to use off the shelf chatbot software or to build a custom chatbot from scratch (either using a software development company or a chatbot builder platform).
- You then need to create the chatbot and test it thoroughly before launch.