A series of engagement apps were run, such as a competition app called ‘Like Me, Like My Price’. This generated ‘Noise’ through social channels by linking to a dynamic Facebook app which dropped the price of a pizza by 1p for every ‘Like’.
In order to receive the discounted price users had to register to receve a voucher they could redeem offline, this then allowed us to track the social campaign results. The data was also used for ongoing marketing campaigns.
We then found Fans on Facebook and used the Facebook Pixel to deliver Ads them, encouraging them to make a purchase which could then be tracked. The data captured through registration could also be used for on-going marketing campaigns.