An Angel Has Fallen
Xcite Digital, differentiating with results
By now you no doubt realise that Xcite Digital is a digital marketing company with a difference! We are not afraid of creative marketing ideas and are always willing to try something new! It is with this carpe diem attitude that back in July Rob and Emily agreed to go to Las Vegas this November to participate in an event called The <a href="https://toughmudder
co
uk/events/worlds-toughest-mudder”>World’s Toughest Mudder (WTM)
Rob has done the event before and somehow managed to persuade Emily to sign up before she realised what it actually was!
WTM is an extreme competition featuring a gruelling 24-hour obstacle challenge
It consists of a 5 mile per lap course with an obstacle every mile, such as high walls, mud swamps, pipes to crawl through, ice pits…even electric shocks have been rumoured!! The aim of WTM is to do as many laps as you can in 24 hours
Yes, you read that right!! There are three official categories designed to find the toughest man, woman, and 4, person team on the planet with cash prizes and other awards up for grabs, including an award for the largest World’s Toughest Mudder team
After coming back from Glastonbury it started to dawn on us that we literally had 4 months until WTM
This meant a transition from no exercise at all to coping with a 24 hour endurance event in 16 weeks!
However, on the evening of Wednesday 30th July this daunting prospect paled into insignificance
We received a message from one of our closest and very best friends, a message that was to change everything, in one split second
Our dear friend Anna Buszka had died suddenly and unexpectedly, at the age of only 32
We had spent a lovely day with Anna and her wonderful partner Dave only two days earlier
We knew she was unwell and had been having various tests but could not have anticipated that we would never see her again
It turns out that Anna had been suffering from a disease called <a href="http://www
nhs
uk/conditions/pulmonary-hypertension/pages/introduction
aspx”>Pulmonary Hypertension (PH)
No, we hadn’t heard of it either! But it is a serious condition that affects a lot of people throughout the world
One of the things that <a href="http://www
phassociation
org/”>The Pulmonary Hypertension Association (PHA) desperately needs – like any other charity and/or research institute – is funding
Funding to stop more angels falling and more hearts breaking
We therefore decided to dedicate our participation in WTM to Anna
We are now training hard for the event
We do not anticipate winning but in this case it really is the taking part that matters
We are doing it for Anna, and her widowed husband Dave is coming along for support
We want to raise as much money as we can for