How To Improve Financial Application Forms

Loans 2 Go are a nationwide consumer lending organisation with over 55 stores around the UK

Loans 2 Go are a nationwide consumer lending organisation with over 55 stores around the UK offering unsecured consumer finance, short term loans and logbook loans

Loans 2 Go chose Xcite Digital to create an effective User Experience guide for Loans 2 Go Loan <a href="https://apply

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One of the key priorities for the task was to improve the application process for the customer, so take a look at how we went about the task!One of the first things we did was look at their current application form to see how this could be improved

Some of the things we took from this were:General AppearanceWe decided that the general appearance of the UX form would be better if the column was centred

We also found that the width and height of each field should be increased on both mobile and desktop and follow a similar layout to the form below, so we followed these steps

ValidationWe found that inline validation is easier to read and understand, so we adjusted the forms like this

Another thing we found is that we also needed to make sure the error messages were easy to understand

This was for a variety of reasons including English being a second lan

wed these steps

ValidationWe found that inline validation is easier to read and understand, so we adjusted the forms like this

Another thing we found is that we also needed to make sure the error messages were easy to understand

This was for a variety of reasons including English being a second language for some users

Clearly labelled input fieldsIt was important for us to make sure that input fields were labelled clearly and used different copy to the field title

This was to avoid confusion and to improve the form’s scan ability once it had been filled in by the userSecurity IconsIt is important to provide security icons to the right of the form fields, notably next to the bank sort code and account number

The main reason we did this was to reassure customers that it is safe for them to add their details on to the site, as obtaining these details can be stressful for some customers

We also thought it would be a good idea to have a few more icons on the home page that show the encryption that the site uses, or how Loans 2 Go are authorised to take these details

Alternative Statement UploadOne thing we recommended was that Loans 2 Go provide alternative options for customers during the process, such as uploading pdf copies of their 90-day bank statements

Auto Expand Down the PageI

guage for some users

Clearly labelled input fieldsIt was important for us to make sure that input fields were labelled clearly and used different copy to the field title

This was to avoid confusion and to improve the form’s scan ability once it had been filled in by the userSecurity IconsIt is important to provide security icons to the right of the form fields, notably next to the bank sort code and account number

The main reason we did this was to reassure customers that it is safe for them to add their details on to the site, as obtaining these details can be stressful for some customers

We also thought it would be a good idea to have a few more icons on the home page that show the encryption that the site uses, or how Loans 2 Go are authorised to take these details

Alternative Statement UploadOne thing we recommended was that Loans 2 Go provide alternative options for customers during the process, such as uploading pdf copies of their 90-day bank statements

Auto Expand Down the PageInstead of having several pages of the application form for customers to fill in, we decided to use Ajax to load everything into a single page

The way this works is that everything is on one page, but is hidden until the user enters that section

When the section is open, the user can scroll through this content, but it is hidden otherwise

This makes the page seem easy to follow at the beginning, and allows users to go back and easily see where to edit later without having to leave the page they are on

FeedbackWe decided it would be a good idea to allow users to provide feedback if they feel t