At Xcite Digital we love a good stat, for example, did you know that 48% of senior financial execs feel a social media strategy (SoMe strategy) is a vital component of corporate marketing going forward? No? How about this; 53% of business execs see the use of SoMe increasing over next 12 months. …And we agree! So now’s the time to start thinking about how to incorporate SoMe activity into your marketing strategy. Social media in business is big business but with the plethora of social media networks available how can you get your message out there and whose best placed to sing from the rafters on your behalf? Well it turns out, unsurprisingly, the best ambassadors for your company are the people that know the business inside out, the ones who live and breathe it every day… your employees! Ta-Dah! Couple this with bespoke SEO development and associated campaign, email marketing and/or a variety of other digital marketing techniques you will find yourself with an up-to-date, comprehensive marketing strategy for your business. For more information (and direction!) on the implementation of SoMe in your company make sure you come back next week as we open our pandora’s box of secrets…