Business marketing, or B2B marketing as its known for short, facilitates the sale of your companies products or services to other companies. For many years B2B marketing found itself playing catch up to consumer marketing but in the 1970’s it was all change. Since then countless publications, academic periodicals and B2B focused digital marketing agencies have sprung up. Growth has been driven by a number of factors one of which is technology. Technology and business strategy go hand in hand, both are correlated; while technology supports forming organisation strategy, the business strategy is also helpful in technology development. Both play a great role in business marketing.So have you ever wondered what fills the brain of a B2B marketer? As one of the UK’s fastest growing full service digital marketing agencies we couldn’t help but have a deeper look, and here is the insight you’ve been waiting for…..If you are interested in outsourced marketing solutions then look no further! As an all round digital, creative and marketing agency, at Xcite Digital we would love to talk to you about your marketing and digital media strategy, ways to improve brand awareness and get your message to market.