Those in the business are aware of the importance of good content, after all  it’s the foundation of any marketing activity which can help to identify and maintain consumers and audiences. Content is especially important when dealing with multi-channel marketing as consistency is key.  Once a company has identified their audience and worked out what motivates them, businesses can then attempt to link them to the products or services on offer.

Content can then be written in a way that captures the audience’s attention  while reflecting the brand’s key message. A digital marketing strategy will help tie different channels together, with a guide to the types of content that should be used.

The bonus of posting content onto a website  means that it helps to direct traffic back to the site time and time again for new information.  The same can be said for the use of social media channels, content posted on them can be linked back to a website, both of which  will increase SEO ranking.

Larger content like blogs and articles can be minimized so that they  can be distributed through social media channels, these can then be tracked through management tools for response rates.    The constant balance between prospective clients and search engines can be difficult .  While trying to provide information  and answering questions that the audience will be interested in,  try to remember that  the real target are people not search engines.

The more your content engages with your audiences’ interests across different marketing channels the more likely  you are to gain new followers/fans and retain existing ones.  Remember consistency builds trust, trust builds increased engagement, sales and brand loyalty.