The new product page helped distinguish this product from other games displayed on ASDA online. The well-defined product page allows online shoppers to preview the game after viewing a walkthrough users can choose to purchase Ubisoft’s video game.
Designing and building dynamic product pages with engagement.
Xcite Digital work with one of the world’s leading games publishers, helping them improve brand perception and online conversation at the most important end of their sales funnel, the retailer’s product page.
Ubisoft asked us to develop an animated landing page for the Far Cry game product launch, aiming to increase sales by offering a better interface at the point of sale.
The strategy we were following produced a user friendly web page that broadcast product information in a visually stimulating way.
The campaign resulted in Xcite Digital helping Ubisoft generate 30% more sales through ASDA.