Social campaigns have the objective of building up a community of potential customers who see the value in the content we create for them.
These audiences are used to generate sales over the long term, and to promote advocacy where your community helps to find more potential customers.
This is all fed back to an SEO campaign which has links being created from the distributed content via social marketing, and the more people liking, sharing or commenting on your content the better your Google ranking.
When a prospect turns into a customer we place them into a well categorised CRM so we can continue to communicate through email, promoting repeat business and advocacy incentives.