Helping disadvantaged young people find their #DoubleGold in life. Known as the DKH Trust, they mentor and support disadvantaged young people through a range of personal development programmes run across the country, supported by world class athletes.
Xcite Digital worked with Dame Kelly Holmes Charity as a National Supporter, launching a high profile social media campaign and supporting the charity with social media advice and guidance.
We ran a comprehensive social media audit and competitor analysis for the DKH Trust, helping to determine the objectives, tone of voice, audience, which social media platforms should be used, and the type of content that should be included.
From this we developed the wider social strategy to resonate with top level objectives and then ran the social campaign, from social engagement to producing the social content that gives value to the respective target audience.
Using a combination of social reporting tools the campaign manager was transparent on results, utilising a live dashboard to showcase to client and supplier in real-time.
