Cry out to gamers this Christmas
We had a very exciting day in the Xcite Digital office last week…
M&S splash out
February saw the launch of the new website for Marks and Spencer. This long awaited website, costing in the region of £150m, has been designed to be flexible; creating an adaptable platform for consumer trends and technology. The aim is for the retail giant to expand its business from the UK market into the international sector, functioning across a multiple of channels.
The rise and rise of influencer marketing
The rise of influencer marketing shows no signs of slowing in 2020. It’s estimated that the influencer marketing industry will grow to approximately $9.7 billion in 2020. So whether you are a marketer in a business, or work for a digital marketing agency, it makes sense to become familiar with the world of influencer marketing.
Tell me a story: how to use storytelling in branding
It should come as no surprise that storytelling is becoming an increasingly significant factor in branding. The aim of using a story is to make the consumer feel something. By understanding why they should care about something, they will hopefully be sufficiently inspired to take action.
Five Top Tips for Working from Home
Here we bring you our five really useful WFH tips for your digital marketing agency. And whilst we hope that they are indeed helpful, you may notice that some of them are slightly tongue in cheek ….
Optimising Images for SEO
An increasing number of all web searches – including mobile – are now happening on Google Images. This is a trend that is set to continue, which means that as a marketer or digital marketing agency you need to make sure that you do everything that you can to optimise your images to make it easy for Google to find them.
Your content strategy for 2020
When thinking about your content strategy for 2020, you want it to be better than ever. So with the festive season in mind, let’s take a look at three wise things you should keep doing and three wise new elements you could helpfully add to your content strategy for 2020.
The best software for PPC
PPC – Pay Per Click – enables marketers to buy visits to their site, by paying a pre-bidded fee each time one of their ads is clicked. In this article we look at how to improve PPC performance by using PPC tools. We explore some of the key features that you should look for in PPC tools, and a few of the most popular PPC tools on the market.
The best software for SEO
As a marketer in an SEO agency, it can be difficult to keep on top of the latest developments in software. Developments that could help you to do your job even more effectively than you already do. In this article we explain why you should be using SEO tools, and take a quick look at some of the key features that you should be looking for in these tools. We also give an overview of some of the better known offerings available. This overview is by no means a comprehensive list, but should serve as a useful guide to point you in the right direction.
Act now to improve your Conversion Rate Optimisation
How can you win more customers from visitors to your website? To do this you need to focus on your CRO. Analyse the current performance of your site – and visitor behaviour on your site – and make changes that will lead to visitors doing more of what you want them to do. This article shows you how.
Back to School Hacks for SEO and PPC
Is it just us that have noticed a distinct lack of information on algorithm updates these days?
What is a Facebook pixel and what do I do with it?
If you understand a pixel as meaning the smallest unit of a digital image or graphic then you may be
Let’s Get Personal – Improve results with Google Optimize
In this article we look at Google Optimize. What is it and why and how should you use it?
How To Improve Your Ctr
So it is here! The long-awaited John Lewis Christmas advert – sequel to last year’s much-feted Th
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Testimonial
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our relationships
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“We trust Xcite, they have over delivered on their promise with impressive results within the first months of working on our SEO & PPC campaigns. Xcite stands out amongst other agencies as they hold themselves financially accountable for our success. We would recommend Xcite as a valuable business partner.”
Martin Rix, Operations Director, Loans 2 GO
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Case Studies:
Finance and Retail
Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
5 year relationship- Helping CPA improve 70%
- No. 1 in Google
SAP HR Media
Dominating paid search for SAP UK and improving lead flow for partners.
- Improving engagement by 343%
- Improving conversion by 32%
- Generating £275k lead value
Fair Finance
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
- Client since 2015
- Providing technical and marketing support
- Page 1 for loans for bad credit - 9k per month
Loans 2 GO
A direct lender we have helped grow £8m in t/o. and helped reduce dependency from lead brokers.
- 5 year relationship
- Helping CPA improve 70%
- No. 1 in Google
SAP HR Media
Dominating paid search for SAP UK and improving lead flow for partners.
- Improving engagement by 343%
- Improving conversion by 32%
- Generating £275k lead value
Fair Finance
Working with Fair Finance for the past 8 years helping them to maintain dominance in the Not for Profit Finance sector and helping to improve the lives of disadvantaged communities in the UK
- Client since 2015
- Providing technical and marketing support
- Page 1 for loans for bad credit - 9k per month